The website task
The task was to make website redesign for the online artel studio “TvoiPortnoi”. The artel studio is one of the largest artel in Kazakhstan, realizes its services in 30 large cities of the country. The goal of the redesign is to increase conversion, optimize the structure of the product order, optimize the functionality of the shoping cart and the process of taking the measurements online.
We started UX design with the benchmarking of the online artel studios market niche. The basket system was completely redesign, the structure for selecting a category, adding an option and the process of taking measurements have been redesigned as well. The structures of the pages of the personal account, registration and news blog were also worked out.
UI elements & mobile version
At the UI stage we used custom graphics of clothing. As the main font is used “Arian AMU Serif”. Also for the site has been implemented logo. The development was carried out on a 12 column grid, which allowed us to intelligently adapt the site to the size of mobile device screens.