The website task
The task was to create the promo website for the online store «Outlet optica». The company sells crazy points of the past collections, due to which brand optics can be bought with a much lower price. The task was literate to tell it on the site itself, show the models, make filtering by brand, optical, sunglasses, as well as products for men, women and children. In addition, specify all addresses of stores in Moscow, as the store performs about 50% of its sales offline in its stores. For this audience, the site serves as an online directory. For the project only UX / UI was implemented from our side.
At the UX design stage, a slider structure was developed on the main screen, where previous collections from certain brands were scrolled as banners. Navigation to the store addresses, product filtering, brand filtering, additional menu, basket system, etc. were also developed. As part of the integration of the payment system, baskets and CMS, the store uses a custom solution.
UI elements & mobile version
The site structure was designed on a custom adaptive grid system, which allowed us to friendly adapt the site for mobile devices. As part of the interface, the store provided its logo, and we, on our part, used the font pair “Century Gothic” and “Gotham pro”. Less bright tones are also based on the fact that about 70% of the target audience is for shop statistics.